PAPSA, l'apriti sesamo della Creatività 
"In the role of the manager is an educational mission, guidance," says Hubert Jaoui fact, (one of the world's leading experts on issues of creativity and innovation and with whom I am honored to work together), "because it helps to grow. It is the responsibility of management to create a climate and a dialectic to support the emergence of creative ideas and, in doing so, it must give autonomy to the people and encourage a spirit of initiative. "
To the authors' ideas is essential that employees are accepted, listen carefully and actively promoted, because "a good manager is someone who discovers in every employee-specific factors motivate him to direct it towards business objectives. "
The ability to innovate is closely tied to that of communicating effectively, to listen and accept others' ideas, to combine and integrate with their creative and in a virtuous circle. At this stage of our economy, innovation is a key component in the production of value and a competitive advantage in Italy, as noted by Jaoui, we are still far behind, both in terms of organizational processes, both regards the formation and growth of the company staff.
"Innovation comes from the construction team and external and inter-comparison tra diverse culture aziendali, magari anche nazionali”, secondo Jaoui, e “la sfida per il manager è quella di costruire e gestire i contesti in grado di agevolare lo sviluppo di idee, puntando principalmente sulla creatività aziendale”.
Per innovare realmente e profondamente un'organizzazione, non basta però una tecnica, secondo Jaoui, non è sufficiente affrontare e superare il sintomo, lo spazio problema, quanto applicare un “metodo di lavoro a più tappe”, perché “spesso davanti ad un problema la reazione spontanea è di impegnarsi immediatamente alla ricerca della soluzione. Tuttavia capita che si trovino delle soluzioni che poi si rivelano inadeguate. Il più delle volte il problem stems from the fact that the symptoms, perceived in a problematic situation, 'no problem', but only a manifestation. So the solution must be found to eliminate the symptoms but can not penetrate the root of the problem. To go deep into the work must necessarily start from a point prior to the search for a solution and will ensure that the solution found does not remain in the limbo of desires becoming true innovation. "
Creativity, according Jaoui, rests on three pillars namely the talent, the method and energy. Talent is the set of resources that we possess, the capacity to put into play when we do business; the talent is given by the universe of possibilities and potentials that we use to achieve our goals, to communicate effectively with others, to develop healthy relationships and lasting. The method is the behavioral structure, the set of actions, which allows our talent to unfold and materialize.
Energy is the source of the will with which to pursue the goal we have set ourselves, is that flow of thoughts and emotions that is channeled toward a goal.
Jaoui liquids interpreter is an approach to the creative process very different from the Anglo-Saxon and American in particular, where the activity is focused on solving specific problems or to achieve targets. The brainstorming was born for that purpose, namely to facilitate the process of production of ideas in the working groups. According Jaoui, however, this is not the primary requirement of us Latins, we have some naturalness in generating ideas, unlike other peoples, which show greater ease in organizing activities, compared to those in the creative impulse.
The U.S. model is based on research on creativity and on the "cure" the symptom, while the European one, proposed by Jaoui, sees creativity as a lifestyle, a way of seeing and understanding reality, coming from the usual definitions of thought not only when it is required to support business and problem solving, creativity, but living as internal energy capable of improving the overall quality of life.
One of the most well-known products by Jaoui and still uses in contexts of working groups to enhance the creative process and the PAPS, which give you a hint, and it deserves to be deepened through his books or listen live.
To define a goal, we can use the PAPS, the "open sesame of creativity", built in five phases: Perception, Analysis, Production, Selection, Application. For each of these steps are provided of the specific techniques that here for reasons of space we can not investigate, but we can clarify the following issues. For now I will simply illustrate the general sense of the different phases.
perceive the objective means "get thin, as completely as possible, in its many facets." To do this it is important to allow flow into words, expressions, impressions, feelings, mental images, memories, widening our sensory perception beyond our usual limits. A good perception through a release of emotion and exaltation of intuition.
Analyze the objective is translated into its "breakdown in as many indivisible, then reassembling it in patterns that clearly define its structure. " To achieve that we can formulate our need, our expectation, our desire in five different ways before choosing what we feel closer to our basic need and in order that we feel inside us and that reflects our values \u200b\u200band ideals. At this stage we discover the true goal, the problem, its deep structure. The analysis consists in a phase of another convergent and divergent thinking.
Production is the third phase and is, for example, find five ideas to achieve the objective, as formulated and chosen in the analysis. This stage is characterized as the first two, four rules set forth by the author:
1. critical abolished: no opinion, neither negative nor positive, no evaluation, no verbal or nonverbal;
2. amount above: when we do not censor anything, let out plenty of free association of ideas and this will provide benefits such as increased likelihood of having a good idea, overcoming the first ideas that are generally more trivial
3. welcome eccentricity: in crazy idea can be the seeds of originality that we need;
4. systematic multiplication: Let us open to the ideas of others and offer them our generosity.
For this phase, a time is recommended to alternate Jaoui divergent with the rules listed above, for a convergent, which is necessary to sort and translate the ideas in creative ideas, through the use of techniques such as Scamper, we talked about in this magazine (http://www.caosmanagement.it/n39 / art39_02.html)
The fourth step is the selection of PAPS, which is a creative act, dissenting, in which we totally steals every idea met and you choose one that will meet the goal that we want to go. Create and choose Jaoui and tells us that agree to give up the tens or thousands of possibilities to make one myself. How to choose one of many ideas you think? How to focus the definition of its goal. How to be objectives in the face of this choice?
Jaoui normally uses the technique of the Angel of the Advocate, Sidney Shore, divergent phase, which we discuss in the next issues of Chaos Manamgement. Apply
is the fifth stage, the decisive part of the success of an idea, which can be summarized in the phrase 'moving images', at this stage to identify practical ways to implement what was decided, thanks to the wealth of ideas generated with the work previous year.
The first task of this phase is to carry out anti-sabotage and wondering: "What could I do or say, to be sure to fail?" And listing the highest number of responses possible.
Answering this question will provide a list of ways by which we risk not meeting the target we set ourselves, in this way will be easier to avoid them and arrange alternative plans or security.
The second activity relates to divergent thinking and is realized with the support of a mental map to facilitate the exploration of an idea. The time
divergent ends of the Application and the phase is to order the ideas previously obtained in an action plan, which starts with an analysis of strengths and weaknesses and describing how the objective and how to make the necessary resources.
What is PAPS
? Download a short presentation of the methodology undertaken either directly by its designer Hubert Jaoui
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