The 'Imaginary Brainstorming "is a variation very close to the classic Brainstorming.
The principles and rules are virtually the same for both techniques.
The difference is that nell'Imaginery Brainstorming to find solutions to a problem, participants create a context and actors Invented by replacing, by analogy, the real ones.
Imaginary Brainstorming is to reformulate the problem you are trying to solve using imagination and fantasy to create a different context, replacing the protagonists of the problem, action or object with characters or alternative activities (may be more or less imaginative or more directly related to the context that it is facing). Only part of the problem, the most important and critical, remains the same for concrete and maintain adherence to reality ..
For example, if a group of people wanted to finish a project in the mid- usual time the goal would be:
we want to finish the project in half the time usually
between these three elements of the sentence, we choose one that is particularly critical objective we set ourselves in this case will be "in the mid- usual time "to play the key role and will be kept unchanged in the context of the creation of fantasy
young marmots
want to build a new treehouse
in half the time or habitual
:
managers of the transport
public come together to find ways to reduce waiting times at bus stops
half the usual time
This kind of transformation of the problem helps the participants to brainstorm, who can identify with a new environment and with characters chosen at will between fantasy and reality, to draw new inspiration and maybe reflect on what they would do the protagonists of the story imagined . In this way, moreover, you can reduce the emotional burden and limiting conditions that the protagonists of brainstorming might have regarding the problem addressed, adversely affect the creative process. Leave a
seems unchanged compared to the reality of the problem from the group a clear direction to follow, for this initial phase, where you decide just which elements of the problem change, è molto importante e richiede grande attenzione.
Obiettivi
- Liberare il processo creativo da limiti emotivi e da convinzioni limitanti;
- Allargare la visione del problema guardandolo con “gli occhi” di un’altra persona;
- Ottenere ispirazione e nuove risorse dalla trasformazione del contesto;
- Mantenere concretezza all’interno di un processo creativo
- orientare la discussione su una parte precisa e ritenuta più importante del problema discusso.
I passi da seguire
Definire gli elementi essenziali del problema e identificare quale elemento tra il soggetto, l’azione e l’oggetto del problema siano più legati alla soluzione e vincolanti per la soluzione del problema.
Per gli altri elementi si provvede a sostituirli con alternative di fantasia;
Successivamente, ridefinire il problema sulla base delle modifiche realizzate e alle alternative di fantasia che sono state inserite.
Realizzare un brainstorming classico per risolvere il “nuovo” problema.
Applicare le idee individuate per il “nuovo” problema a quello “reale” e quindi analizzare tutte le idee nate in questo processo, sia in riferimento agli elementi di fantasia, sia a quelli reali.
